The Apple PR Coup

Tony Pearman I took great satisfaction from seeing this recent post about Apple’s “PR coup.” While I am a huge advocate and believer in the powers of PR, I was amused at the superficial analysis that Apple had somehow achieved this slight-of-hand simply by crafting a well-written press release. To truly give you a sense for my Read More.

To boldly go before the Congressional Ways and Means Committee.

 Chris Henson, Creative Director Most enormous organizations — universities, corporations, armies and cults — have their own video production teams and studios tasked with creating short training videos for new and current employees. It’s an easy way to get loads of important information into the soft, mushy brains of staffers in far-flung facilities while insuring a Read More.

Pushing the envelope: My life as a do gooder.

First, a disclaimer.  Freedom First Credit Union is an Access client.  Actually, they are one of our favorite clients.  They are nice people who provide good services and do a lot of positive things in the community. We recently helped them launch a blue envelope campaign.  They are in the process of randomly distributing hundreds of Read More.