The HCA Relationship

"Long-Term" Care

HCA is the nation’s leading provider of healthcare services and is comprised of locally-managed facilities that include about 165 hospitals and 115 freestanding surgery centers in 20 states and England and employs approximately 204,000 people. 

Challenge

LewisGale Regional Health System — which includes four hospitals, two cancer centers, six outpatient centers and 700 affiliated physicians — was the first client of Access. Today, Access still works with LewisGale and also provides services to the Capital Division of HCA that includes nearly 40 facilities in Virginia, New Hampshire, Kentucky and Indiana. Access provides ongoing support for HCA’s creative services department with advertising campaigns, TV and radio spots, and identity and branding needs.

Results

In an industry and an age known for disposable relationships, perhaps the best testimony to Access’ proof of performance is our longevity. However, being a good partner means proving yourself with every project. That goes for our last major branding effort — which documented an increase in advertising recall from 13 percent to 36 percent even though advertising spending stayed the same — to our current TV campaign.