Director, Business Intelligence / Associate
In her role as Director of Business Intelligence, Rachel analyzes client data and evaluates clients’ customer and competitive landscapes to inform marketing and PR initiatives and develop benchmarks for campaign success. Specializing in qualitative research methods, she tailor-designs research approaches to meet client goals utilizing both traditional and online marketing research methods to reach and study demographically, geographically and professionally dispersed consumer audiences.
Rachel’s research has served as the basis for several award-winning campaigns. She has extensive experience in consumer healthcare research and has worked on behalf of clients in high-tech, industrial B2B, and financial industries, as well as economic development, higher education, and not-for profit causes.