Director, Business Intelligence / Associate
Rachel joined Access in 2007 as part of the PR team, and now serves as Director of Business Intelligence, designing studies, evaluating campaign success and analyzing critical data to inform marketing and PR initiatives on behalf of clients. Skilled in conducting in-depth interviews and leading focus groups, Rachel has led complex external and internal research projects for clients in healthcare, higher education, technology, aviation and non-profit industries, many of which have served as the basis for award-winning campaigns. Rachel holds a B.A. in Sociology and Communications from Roanoke College and is a student of the University of Georgia Center for Continuing Education’s Principals of Market Research Program.