The marketing world is beginning to find consensus on the value and role that content marketing plays in a strategic marketing approach for business success. For those who are unfamiliar, content marketing is a non-interruptive marketing strategy that doesn’t seek to sell consumers, but rather inform them, thereby building brand loyalty and ultimately a new Read More.
Director of Public Relations
Jerry brings a pragmatic approach to creative services with an intense focus on strategy and results. He develops and maintains client relationships as a marketing strategist and lends estimable consultation and advice to existing and prospective clients. These include new customer/audience discovery, innovative programs, and market research. He is dedicated to building a thorough knowledge of client products, marketing initiatives, market research techniques, promotional venues, brand strategy, and legal requirements, as well as anticipating future challenges and opportunities.
Jeremy's Blog Posts
By Jeremy Butterfield, Director of Public Relations Like any good Roanoker, I love to hear positive economic news coming out of our region, but I especially appreciate it when that good news involves craft beer. Not surprisingly, our office is thrilled with the announcement that Oregon-based Deschutes Brewery chose Roanoke as the site for its Read More.
By Jeremy Butterfield, Director of Public Relations Every PR pro and advertising professional wants to write copy that drives synergistic ROI and enables cutting-edge channels of communication. Ultimately, that message is leveraged by a company to expedite one-to-one users and incentivize distributed metrics. Warning: The preceding paragraph is filled with bullshit. Thanks to the wonders Read More.
By Jeremy Butterfield, Director of Public Relations The passage of time can lead to a slightly stagnant view of the world around us. Incredibly, city centerpieces, such as Roanoke’s 10,000-pound neon star, securely set on top of a 1,000 foot mountain and overlooking a beautifully bustling valley, can be easily overlooked if enough time passes. Read More.
By Jeremy Butterfield, PR Senior Account Executive Few headlines describe the power of the Internet better than Business Insider’s recent “Grumpy Cat Has Earned Her Owner Nearly $100 Million In Just 2 Years.” Wait, what? Let’s learn from what Tardar Sauce (aka Grumpy Cat) has taught us. It pays to be genuine Grumpy Cat Read More.
By Jeremy Butterfield, PR Senior Account Executive From my early years on, I spent a notable amount being punished for the many classroom disruptions I created with ease. 5th grade. Age 10. Basshoover Elementary. Home of the Basshoover Stingers. One of the craftier (while ultimately unsuccessful) classroom punishments to date backfires into an opportunity for Read More.