Frank Martin

Senior Research Consultant

Frank is designated as a Professional Research Consultant by the Marketing Research Association and brings more than three decades of research experience to Access. He began his career with Martin Research, Inc., a company founded by his father in 1970, and has served as President of Martin Research since 1993. In 1999, Frank founded Martin Focus Group Services, a company specializing in recruitment and hosting of focus groups nationwide and in offices throughout Virginia. While acting in an advisory capacity, Frank continues in his real estate practice with Hall Associates.

Frank's Blog Posts

Focus Groups: The Moderator

This blog post was written by Frank Martin and originally appeared on his website. Frank works in advisory capacity with Access’ Research & Results division as Senior Research Consultant.  Who should actually lead the discussion? Nothing you do will have a bigger impact upon the success or failure of your focus groups than the decision you make Read More.

A Simple Customer Satisfaction Survey

This blog post was written by Frank Martin and originally appeared on his website. Frank works in advisory capacity with Access’ Research & Results division as Senior Research Consultant.  Two questions guaranteed to help your bottom line I LOVE questions. As a marketing researcher, a value-add I bring frequently to clients is to help them figure out Read More.