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Novozymes |
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 Want cleaner floors? Look to biological cleaners. DeepClean Field Report Household cleaning market status report Meet the Novozymes Biologicals' I&H Marketing Team Regulatory Affairs
14th International Chemical Control Update and Recent Developments Seminar
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Want cleaner floors? Look to biological cleaners.
When traditional cleaning chemicals don't perform, restaurant owners look for new solutions. One restaurant chain knew what they wanted in a floor cleaner. With 25 eat-in, take-out, and catering operations, the restaurant chain needed a cleaner that could really "move grease." And when the floor was clean, it needed to not just look better, but function better, too no slipperiness.
That's where a biological floor cleaner came into the picture. Bio-formulations take a double approach to countering fats, oil, and grease on restaurant floors. First, the surfactants break up grease, as in chemical floor degreasers. Then the bacteria go to work, degrading the grease into harmless by-products. And bio-formulations keep working well after the chemical products quit.
The result? Cleaner grout, brighter floors & and a much better smell. The restaurant chain tested it for themselves and found an added benefit — it was the answer to their slippage problems, too. The results are simple: more satisfied customers.
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DeepClean Field Report
Novozymes Technical Service group recently took DeepClean II into the field to assess how a new formulation made in the laboratory translates into "real world" applications. DeepClean II is a biological floor cleaner that contains BioS 3112, a unique patented spore-forming bacterium that can degrade long-chain fatty acids.
As there is no known test to determine the ability of a floor cleaner to loosen food particles, field trials were arranged with a local janitorial service company and a local quick service restaurant (QSR). The janitorial company used DeepClean II in three different kitchens at a local hospital and the QSR also used DeepClean II in their kitchen area. The main purpose of this study was to obtain subjective impressions of the cleaning ability of DeepClean II.
After four weeks, five questions were asked pertaining to the performance of DeepClean II or the condition of the floor after continued use of DeepClean II as compared to the period before use. A rating scale of 1 to 5 was used to interpret their responses, where 1 = "Much worse than before", 2 = "Noticeably worse than before", 3 = "The same as before", 4 = "Noticeably better than before", and 5 = "Much better than before". The people doing the actually mopping, the account manager from the janitorial service, and the QSR manager were all interviewed.
The averages of all responses:
- Overall cleanliness: 4.5
- Visual appearance in grease-impacted areas: 4
- Floor traction: 5
- Ability to loosen food particles from the floor: 4.5
- Brighter grout: 4
Additional comments:
- "No film rings were left when puddles dried out."
- "It didn't just spread grease out."
- "DeepClean II left a smoother finish compared to what we were using."
- "There was a progressive improvement over the 4 weeks."
- "There were no harsh fumes or chemical smells like some solvent degreasers have."
A test was also designed to monitor bacterial populations on the floor before and after regular kitchen foot traffic at the quick service restaurant only. Results of an earlier study on DeepClean with emc2 suggested that use of the product displaced the floor's indigenous flora with strains from DeepClean without significantly changing the total bacterial population level.
Efforts to identify and enumerate bacteria from DeepClean II suggest that after three weeks, 49.5% to 87.7% of the bacterial population could be from DeepClean II. These data, in combination with the lack of increase in total counts, suggest that a biological control mechanism may be in place.
Biocontrol is further supported when the kitchen practices are considered. Although there was no time when DeepClean II was not used and bleach use was suspended, one might assume that simply removing bleach from the mopping protocol would cause the bacterial population to increase. This did not happen, suggesting that DeepClean II use is competitively displacing a fraction of the indigenous bacterial population and may potentially suppress the growth of undesirable environmental microbes.
DeepClean II recently received NSF registration as floor and wall cleaner in the A4 category of the nonfood compounds program. Click here to view the letter.
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Household cleaning market status report
Increasingly, bio-products are being utilized. Trends in the industry, including the drive for convenience, unit size decrease, and specific products for targeted application, will be accepted if efficacy warrants. The market is expected to grow approximately 2% in the next five years, which is actually a 9% decline when adjusted for inflation.
Total U.S. market in 2003 is placed at $3.3 billion, according to Mintel. Of this, the distribution is 36% through mass merchandisers, 58% through supermarkets (down 11% over 5 years), and 6% through drug stores. Major drug stores are targeting household products sale. Dollar stores post strong increases with Dollar General, Family Dollar, and Dollar Tree topping the category.
The category of surface cleaners account for 73% of the total household product sales at $2.4 Billion, including toilet bowl cleaners at approx. $400 million and drain cleaners at approximately $200 million. Rug and upholstery cleaners is the second largest major category with approximately $600 million in sales.
The top four household companies in the U.S. (Clorox, P&G, Reckitt Benckiser, and SCJ) account for 70% of household product sales. Clorox and SCJ account for over 80% of drain cleaner sales.
Interestingly, dual compartment packaging has been utilized in liquid household cleaners. This development could be important for future development of stable and effective bio-cleaners.
(Note: Freedonia claims the market is $4.1 billion with expected growth to $4.6 billion by 2007)
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Meet the Novozymes Biologicals' I&H Marketing Team
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Helen Harrison, I&H Product Marketing Manager, US
Helen manages the marketing of the global I&H product line. Helen is the liaison between internal and external customers, coordinating with sales, R&D, regulatory, quality assurance and manufacturing departments for new product concepts, product launches, and packaging and formulation issues. Helen has been part of the Novozymes team for 5 years, and holds a BS in Biology and MS in Microbiology from Virginia Tech. Professional affiliations include the American Society for Microbiology, American Marketing Association and the Water Environment Federation.
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Pierre-Emmanuel Bernard, I&H Product Marketing Manager, EU
Pierre-Emmanuel manages the marketing of the I&H product line in Europe. As the liaison between internal and external customers, Pierre-Emmanuel seeks new markets, products and business opportunities while coordinating with R&D and regulatory departments. Pierre-Emmanuel joined the Novozymes team 2 years ago following 5 years in marketing at 3M France.
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Susan Robertson, I&H Product Marketing Associate
Susan began her career with Novozymes in December 1996 in the Purchasing department of Sybron Biochemicals and more recently was the Manager of the Customer Service Department. Her varied background within Novozymes makes her a natural for the Product Marketing Associate position she now holds, assisting the I&H group with product pricing, packaging, promotion and new product introduction. Susan recently received her Bachelor Degree in Business Administration from Radford University.
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Joyce Overstreet, I&H Marketing Coordinator
Joyce utilizes her graphic arts background to develop product literature, marketing materials, corporate communications and coordinate advertising opportunities. In addition, Joyce maintains Novozymes Biologicals' internal website, is the Novozymes Biologicals' liaison for www.novozymes.com/microorganisms, coordinates and edits this newsletter, and has document management responsibilities. |
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Regulatory Affairs |
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New regulations, adopted in New Jersey and Washington, D.C. and proposed in Maine, provide specific VOC content limits for various categories of products. These regulations become effective on January 1, 2005, although products regulated under FIFRA are not required to be in compliance until January 1, 2006. Non-compliant products that were manufactured prior to the effective date may continue to be sold after January 1, 2005 as long as they are labeled with the date of manufacture or a date-code. Click here for the link.
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14th International Chemical Control Update and Recent Developments Seminar |
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The 14th International Chemical Control Update and Recent Developments Seminar will be held September 28th at the Holiday Inn, Charlotte, NC.
Topics to be discussed at the seminar:
- European REACH Program
- The latest new chemical notification developments in China
- The latest new chemical notification developments in the Pacific Rim
- Update on Canadian new substance notifications and MSDS requirements
- New Chemical notification requirements in Japan
- Cost effective global notifications
Novozymes Biologicals' Regulatory Affairs Manager Dr. Anne Cafferty-Turnbough will be attending the seminar. If you wish to meet with Dr. Turnbough at the meeting to discuss any regulatory issue involving bio-products, please contact her via email at: ATur@novozymes.com, or by calling 281-412-4277.
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