DefiniPoint

Access energized the launch of this new product with public relations, marketing tools, and a hard working website featuring a video so effective that it has helped the client achieve a 28% conversion rate.

DefiniPoint, an innovative web-based assessment tool, is designed to improve the Attention Deficit Hyperactivity Disorder (ADHD) assessment experience for Clinicians, Parents, and Teachers. DefiniPoint offers all participants a simple, more convenient way to utilize ADHD rating scales, while delivering distinct clinical benefits to the Clinician not available via paper-based tests. Access helped the client break down this complex product into relatable and easy to understand messages that are resonating with their target audience as we help them gear up towards their national launch.