Helping a Brand Find Its Voice

Freedom First Rebrand

Most banks evaluate their worth by how much money they keep. Freedom First Credit Union measures their value by how much they give back. Freedom First is committed to financial inclusion and providing asset building opportunities to their members and the community.

Challenge

When Access first encountered Freedom First, the logo was in question, the brand promise was failing to resonate with target audiences, and community awareness of the organization was extremely low despite sizable media investments for more than a decade.