Branding A Community Credit Union

Call Federal Credit Union

Call Federal is passionate about providing friendly, local banking to the Richmond area. Founded in 1962 by employees of Philip Morris, Call Federal has evolved into a $350 million community-oriented financial institution serving the diverse needs of the Richmond region. Call Federal takes great pride in giving back to the Richmond community.

Auto Loans

When Call Federal found their car loan portfolio lagging, they asked Access for help. Access revised the communications that approved applicants received to help them better understand how to handle their next steps at the dealer. A booklet with car buying tips was prepared for customers and distributed at all Call Federal branches. The campaign was also supported through online and display ads as well as a microsite. By the end of the campaign, Call Federal had exceeded their annual auto loan production goal of 15 percent, seeing a 31.9 percent growth.