Hiring Heroes

The AIG Hiring Drive

The new AIG is the world’s largest insurance organization, with more than 88 million customers around the globe offering property casualty insurance, life insurance and retirement services, mortgage insurance, and aircraft leasing. 


The request was simple. AIG, formally known as AGLA, wanted a traditional press release to announce an internal initiative to hire more agents. The question to Access was simple, how can we make this press release effective? Using the approach that there are no small jobs, only small ideas, Access challenged the client to think bigger and they embraced the challenge.