RESEARCH AND INSIGHTS

Access Strengthens Research & Results Division

Access Advertising & Public Relations announced the addition of Frank Martin as Senior Research Consultant today in an intentional effort to strengthen its robust team of research experts. Martin joins Rachel Spencer, Director of Research, in fulfilling Access’ ongoing goal to deliver proven 360-degree marketing, public relations and research services to its clients.

“With Frank’s experience and the reputation he has built with Martin Research and Martin Focus Groups Services, Inc. we improve our capabilities to offer both qualitative and quantitative research data,” Access’ CEO, Tony Pearman, said. “We encourage all of our clients to guide their marketing goals and prove success through data, and with this addition our team will be even more equipped to deliver those services.” 

A native of Roanoke, Martin is designated as a Professional Research Consultant by the Marketing Research Association and brings more than three decades of research experience to Access. Martin began his career with Martin Research, Inc., a company founded by his father in 1970 and has served as President of Martin Research since 1993. In 1999, Martin founded Martin Focus Group Services, a company specializing in recruitment and hosting of focus groups nationwide and in offices throughout Virginia. While acting in an advisory capacity, Frank will continue in his real estate practice with Hall Associates.

Created in 2014, the Access research division provides data-driven insights and metrics to support clients in making better marketing decisions, and enhancing the agency’s delivery of creative and public relations tactics to support those decisions.

“The most effective marketing campaigns are informed through some level of research, whether through focus groups, individual interviews, surveys, user-based web analytics or a number of other tactics,” said Spencer. “At Access, we work to provide custom research solutions to any project as part of our due diligence in delivering the most comprehensive marketing solutions that will achieve results for our clients.”

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