NEWS

Access Strengthens Digital Marketing Services from Within

SEO Specialist DeShea Witcher named new Director of Digital Marketing.

ROANOKE, Va., May 30, 2017 – Access Advertising & Public Relations announced the promotion of SEO Specialist, DeShea Witcher, to Director of Digital Marketing today in a strategic effort to strengthen its digital marketing services.

As the Director of Digital Marketing, Witcher will develop, implement and direct all regional, national and international digital marketing campaigns in support of Access’ clients around the globe. Techniques include all elements of comprehensive Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, including Pay-Per-Click, content marketing, conversion tracking and website optimization. Witcher’s continued focus is to establish Access clients’ key performance indicators, increase website traffic and create leads.

“This is a formal recognition of the impressive work that DeShea has been doing for Access, which often extends far beyond the realm of traditional SEO,” Access President, Todd Marcum, said. “Moving forward, we see great things for our digital practice and look forward to DeShea playing an active leadership role in this growth.”

DeShea is a proven self-motivator with an entrepreneurial spirit. Prior to Access, he owned and operated a marketing company specializing in creative online campaigns optimized for lead conversions. DeShea discovered his passion for SEO/SEM as a young web designer, realizing that without website traffic, a good design is like a billboard in the desert.

About Access Advertising & Public Relations

Access is a full-service, fully integrated marketing and communications partner serving clients throughout the United States and around the globe. Born from the minds of Tony Pearman and Todd Marcum in 1996, Access’ award-winning work has been recognized with hundreds of design and public relations honors for excellence. Headquartered in Roanoke, Virginia, Access serves a variety of industries including healthcare, higher education and business-to-business. Find out more at visitaccess.com.

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