If I asked you to tell me about your typical customer, what would you say? How much of what you think you know is based on assumption and how much is only surface deep? To get at the truly meaty stuff that’s going to help you provide better products, services and grow your business, there Read More.
For years, I’ve been tasked with finding potential clients and converting those to actual customers. People often ask me how I do my job. My response is simple, it’s fun and I love every step of the process. Even one of the most misunderstood tools at my disposal, the cold call. For some, cold calling can Read More.
The marketing world is beginning to find consensus on the value and role that content marketing plays in a strategic marketing approach for business success. For those who are unfamiliar, content marketing is a non-interruptive marketing strategy that doesn’t seek to sell consumers, but rather inform them, thereby building brand loyalty and ultimately a new Read More.
If you were asked to provide your logo for use on a business card or to be acknowledged on an event sponsor program, would you know what the optimal file format to send would be? .eps, .ai, .jpg, .tiff, .pdf, .png,? Most people’s first thought is to send a .jpg — a great general purpose file, but Read More.
I know what you’re thinking, it’s October and the Olympics are long gone. Lochte’s night out, Bolt’s relaxed smile and Phelps’ medals record are all behind us. But media impressions data continues to stream in from Olympic coverage that showcases a redeveloping media landscape that advertisers like us always have on our minds. Every four years, I become Read More.