[This is Part 2 of Kelsey’s SEO Fundamentals series. Click here to read Part 1.] SEO, or search engine optimization, is the process of improving the visibility of a site in search engine results by incorporating search engine friendly elements into a site. How words, graphics, images and multimedia files are labeled, formatted and placed on Read More.
I’m like anyone. I don’t like making mistakes. Seriously, I really don’t like when things go wrong. I’m pretty sure a kitten dies every time I make a mistake. Maybe that’s a bit extreme, but you get the idea. We all have our own reactions when something goes awry or a client is upset. There are Read More.
SEO, or search engine optimization, begins with the words typed into Google, Yahoo and Bing every day. Ranking for the right keywords is essential to a well-performing website, making keyword research invaluable to your marketing plan. Are Keywords Dead? Before we go any further, let’s address the elephant in the room. You might have heard some whispers Read More.
Full disclosure, I am not an athlete. A fact my entire high school can attest to. I am not even an average recreational league player. You don’t want me on your church softball team — seriously. While I admire many athletes in many sports, from what I can tell, the “sport” of CrossFit is full Read More.
When I’m not a creative director at Access or a lay-about husband and father at home, I’m a semi-professional musician of the Power Pop genre. I’m in a local band. And from time to time, I write songs. Here are some of the many comments my songs have received over the years: “This was my jam for Read More.