Growing a Passion for Advertising, An Intern’s Review

There is one phrase that every high school administration holds near and dear to their hearts, “standardized testing.” In the state of Virginia, that means SOLs. Standardized testing sparks anger in students and teachers across the board for their inaccurate tactics to measure the intelligence of students enrolled in Virginia’s public schools. This distaste has Read More.

Five stages of a website redesign. Part 1: Discovery

We are told content is king. Coming from a design background, I sort of resent that statement. I would like to think design and content are this awesome king and queen couple who rule the land. However, the king and queen have another crucial family member and they shall be called Discovery. Discovery is like the Read More.

SEO Fundamentals Part 2: How to Use Keywords

[This is Part 2 of Kelsey’s SEO Fundamentals series. Click here to read Part 1.] SEO, or search engine optimization, is the process of improving the visibility of a site in search engine results by incorporating search engine friendly elements into a site.  How words, graphics, images and multimedia files are labeled, formatted and placed on Read More.

SEO Fundamentals Part 1: Guide to Keyword Research

  SEO, or search engine optimization, begins with the words typed into Google, Yahoo and Bing every day. Ranking for the right keywords is essential to a well-performing website, making keyword research invaluable to your marketing plan.   Are Keywords Dead? Before we go any further, let’s address the elephant in the room. You might have heard some whispers Read More.

5 Ways CrossFit Creates Better Business People

Full disclosure, I am not an athlete. A fact my entire high school can attest to. I am not even an average recreational league player. You don’t want me on your church softball team — seriously. While I admire many athletes in many sports, from what I can tell, the “sport” of CrossFit is full Read More.

A Teachable Moment in Online Marketing

  When I’m not a creative director at Access or a lay-about husband and father at home, I’m a semi-professional musician of the Power Pop genre. I’m in a local band. And from time to time, I write songs. Here are some of the many comments my songs have received over the years: “This was my jam for Read More.