LinkedIn Company Page: Creation to Implementation

By Kelsey Blevins, PR Account Coordinator LinkedIn is home to more than 300 million users worldwide, including executives from every Fortune 500 company, so you want to make sure you put your best foot forward. Over three million companies have a LinkedIn Company Page and there are many benefits of creating one for your company. The most Read More.

The Trademark Forest and the Trees

By Chris Henson, Creative Director A very good friend of mine posted this thought-provoking meme on Facebook the other day. What it says — that the average American child can recognize 1,000 corporate logos, but can’t identify 10 plants or animals native to their own region — is indeed true. I totally get the intent of the Read More.

It’s time to get a cat

By Jeremy Butterfield,  PR Senior Account Executive Few headlines describe the power of the Internet better than Business Insider’s recent “Grumpy Cat Has Earned Her Owner Nearly $100 Million In Just 2 Years.” Wait, what? Let’s learn from what Tardar Sauce (aka Grumpy Cat) has taught us.   It pays to be genuine Grumpy Cat wasn’t planned and implemented in a Read More.

Understanding the YouTube Generation

By Chris Henson, Creative Director Our daughter is deeply ensconced in what is called “The YouTube Generation,” roughly one hundred trillion young people who get the majority of their entertainment from YouTube. And not the YouTube that you and I watch on our steam-powered computers — not the falling kittens or rapping parents or “A Hobo Dropped Read More.

Access v. Saatchi & Saatchi

A lot of people wonder about the life of an ad agency employee, even those who actually work at an agency. So much so, that a Saatchi copywriter asked his colleagues a series of questions resulting in a hilarious infographic. This led us to wonder, how does Access compare? Survey says… What time do you wake Read More.