They say imitation is the sincerest form of flattery. Interesting how the opening of this just released Lincoln commercial starring Matthew McConaughey so closely mirrors the Virginia’s Blue Ridge video Access produced earlier this year. The VBR video, produced by Dave Perry Cinematographer and widely distributed via industry blogs because of his groundbreaking use of Read More.
By Anthony Hardman, Director of Public Relations How many times have you had a client, or boss, question you on whether or not using news releases is an effective use of the marketing budget? Usually, this question comes in the form of an article forwarded to your inbox written by some expert declaring the release dead. If Read More.
By Chris Henson, Creative Director A few weeks ago — Thursday, August 7th at precisely 10:23 AM, in fact — I drove through the Downtown Tunnel connecting Norfolk and Portsmouth. I’ve gone this way many times when visiting my in-laws in Norfolk. But this time was different. I was charged a toll, and the City of Read More.
by Brandi Surber, Account Executive I recently moved and am now driving an hour and 15 minutes to work – each way – as opposed to the 10 minute drive I had been accustomed to for years. You wouldn’t think (or at least, I didn’t expect) that losing a little over two hours each day would Read More.
By Todd Marcum, President I enjoyed reading “Factory Man,” Beth Macy’s fine chronicle of the furniture industry’s rise and demise in our region. It’s a great business cook, a compelling historic novel, and an interesting look at the character and characters that make our part of the world special. Beth’s first effort landed on the New York Read More.
By Anthony Hardman, Public Relations Director As a Kent State University graduate, most people would expect me to be outraged by Urban Outfitters’ latest stunt. Well, I’m not, and I’ll explain why, but first a little background. If you haven’t yet heard, the company recently promoted the sale of a ‘blood stained’ Kent State University sweatshirt described Read More.
EA Sports, the creators of the wildly popular Madden 15 football game, thought they had a real marketing winner with the Madden GIFerator. By now, marketers should have learned that the fickle hands that power the Internet can’t be trusted with anything as important as a brand. The site has generated some hilarious memes, many having Read More.
By Todd Marcum, President Check out this interesting article from The Arizona Republic interviewing the star of LBJ’s “Daisy” television commercial. Like Apple’s famed 1984 commercial, it aired only once but had such a significant impact that it became a part of advertising lore. It is considered among the first political attack ads and remains one of Read More.
Without a whole lot of fanfare, Access turned 18 on September 1. If Access were a person (and sometimes it seems as if it is), he or she could legally do a lot of things they could not do back in August. These include: Get a tattoo At Access, two-thirds of our folks have exercised their right to Read More.
By Kelsey Blevins, PR Account Coordinator As a pop culture fanatic, about 99.9 percent of the 900 accounts I follow on Twitter are celebrities and brands. I have come to accept the fact that even though I think I am hilarious, no one else shares the same sentiment. This means that most of the time I Read More.