Is it time for the ALS Ice Bucket Challenge to end?

By Anthony Hardman When it comes to the ALS Ice Bucket Challenge, opinions are split. Many think it’s played out and are tired of the challenges and subsequent videos. Others contend that there are a lot of other worthy causes to give to, and question whether or not ALS deserves all the attention. Personally, I was already Read More.

Could Warner/Chappell End Up Singing the Birthday Blues?

By Todd Marcum As an ad agency, we have to be pretty diligent about copyright infringement and terms and conditions. Even a small mistake could create a legal nightmare. As we have many August birthdays coming up for our staff, we have always been careful about singing the traditional “Happy Birthday to You,” because it is Read More.

Using PR to Power Demand Generation

By PR Newswire’s vice president of strategic communications, Sarah Skerik Our Public Relations Director, Anthony Hardman, hasn’t been at Access long, but that hasn’t stopped him from bringing his big ideas to the table. We are not the only ones who have noticed his drive and initiative to revamp the way we do PR. Recently, Hardman Read More.