By Anthony Hardman When it comes to the ALS Ice Bucket Challenge, opinions are split. Many think it’s played out and are tired of the challenges and subsequent videos. Others contend that there are a lot of other worthy causes to give to, and question whether or not ALS deserves all the attention. Personally, I was already Read More.
By Anthony Hardman, Director of PR As a PR pro, one of my responsibilities is advising my clients on social media strategy, and with the recent news of Facebook’s pay to play model, I also need to understand how advertising on social media can further owned messaging. This is called media convergence. Recently, we identified a client, Read More.
By Todd Marcum As an ad agency, we have to be pretty diligent about copyright infringement and terms and conditions. Even a small mistake could create a legal nightmare. As we have many August birthdays coming up for our staff, we have always been careful about singing the traditional “Happy Birthday to You,” because it is Read More.
By PR Newswire’s vice president of strategic communications, Sarah Skerik Our Public Relations Director, Anthony Hardman, hasn’t been at Access long, but that hasn’t stopped him from bringing his big ideas to the table. We are not the only ones who have noticed his drive and initiative to revamp the way we do PR. Recently, Hardman Read More.