I had the pleasure of visiting one of the great marketing success stories in America on a recent vacation chaperoning church youth. We stopped by Wall Drug in Wall, South Dakota. It’s a fine tourist trap, which is something I can well appreciate, but the backstory is one every marketer should know. In 1931, Ted and Read More.
By Todd Marcum Collectively, enrollments in journalism and communication schools nationwide fell two years in a row for the first time in two decades, according to an annual study conducted by the University of Georgia’s James M. Cox Jr. Center for International Mass Communication Training and Research. Some schools have seen consistent double digit tumbles in Read More.
Access Advertising & PR is proud to announce their selection as a silver and bronze winner for multiple categories in the 35th Annual Telly Awards, for their piece titled Around the Corner. “We’re truly honored to be recognized by the Telly Awards,” Tony Pearman, Access, Chief Creative Officer and Managing Partner said. “To have our work Read More.
Rachel Spencer promoted to Director of Research Access Advertising & Public Relations today announced the promotion of Rachel Spencer to Director of Research and head of the company’s new research division. Access offers its clients the capability to create both qualitative and quantitative research projects using focus groups, individual interviews (IDIs), phone and online surveys. When a Read More.