In the beginning, social media was almost completely fluid. Literally, by the time you found out about it the herd had moved on. MySpace and Friendster were among the first portals to really become sticky, but even they faded. Now, there’s still the new shooting star…some like Pinterest seem to engage a larger audience…others like Viddy Read More.
It usually started to set in Sunday midday, maybe earlier; that feeling in the pit of my stomach, the decline in my mood. By the time Monday morning rolled around, I would be in full-fledged stress-mode and felt generally unhappy, oftentimes even sad. There may be some light moments throughout each day, but every time Read More.
Between working in marketing and advertising and being involved in theatre, there aren’t many things I don’t question when it comes to performance, whether it’s a movie, TV show, commercial or play. And on top of that, I’m cynical to begin with. As much as I hate to do it and try not to, I Read More.
I really liked Kmart’s “Ship my pants” commercial. In fact, I laughed out loud. It appeals to my sophisticated sense of humor. I showed it to my teenage son and daughter. They laughed out loud, too. That said, I am reminded of something Bob Garfield said a few years ago. “Just because something is funny doesn’t Read More.
So how is that effort to appear on Google’s first page of search results working for you? Odds are, if you are trying to drive business to your website, somewhere along the way you’ve encountered an entourage of consultants, or at least opinions and advice delivered ad nauseum via the web, about enhancing your company’s Read More.
“But our guess here is that other PR agencies and communications departments will follow FleishmanHillard’s lead. The rapid pace of change in media and marketing leaves PR execs with little choice.” That quote is from an article written this week and published in many media outlets, including PRNews. Basically, it is a nicely crafted press release Read More.
Access Advertising & Public Relations has expanded its firm with the addition of Brandi Dawson as an account executive for the account services team. Prior to joining the Roanoke-based advertising and public relations firm, Dawson was Marketing Manager for LewisGale Regional Health System, which comprised of four hospitals, six outpatient centers, two cancer centers and nearly 700 physicians. Read More.
Todd Marcum, President of Access Advertising & Public Relations and a 1983 graduate of Marshall University, was recognized with the 2013 Marshall University Alumni Distinction Award for the W. Page Pitt School of Journalism and Mass Communications. Marcum was honored at the Marshall University Alumni Association’s 76th annual Alumni Awards Banquet on Sat., Apr. 27 Read More.
I was at a breakfast meeting recently with a lot of people who like to talk about business. I mean really like to talk business. We find it exciting and consider the proper, principled conduct in business part of our purpose. Yep. BizGeeks. The conversation started with the recent freefall in the price of precious metals, Read More.