There has never been a more interesting time to be in the business of public relations. At Access, we are energized by how rapidly this industry is changing through the convergence of “old” and “new” tactics and tools, altering how people receive, process and disseminate information. Perhaps it’s because we feel as though the industry is Read More.
Advertising is very much a “what have you done for me lately” industry. Practically every day, there’s a new medium to learn about, a new strategy to examine and, thankfully, a new ad to write. This is part of the excitement of the industry, but it’s also to our detriment. There are often important people Read More.