ResearchResults-Oriented Campaigns Rooted In Research
Access approaches every project with passion and inquisitiveness. We recognize that, in order for our work to make an impact, we must understand your business, your market and what drives your target audiences.
Our research team is skilled at turning data into insights through formal and informal research methods and stakeholder consensus building, all with the objective of informing our creative process and finding the messages that will stick. We continue to deliver results throughout thelife of your campaign, monitoring the data, adjusting the approach when needed and providing you with the information you need to demonstrate ROI.
BESTVoted Best Place to Work
We work hard, but we play hard too. Our team cares about each other and we care about our clients. And that resonates throughout our office. In fact, Access was named Best Place to Work in 2007 by the Blue Ridge Business Journal.
Access creates award-winning tourism programs through a fusion of captivating creative and visionary strategy. A good example is our current campaign for Virginia’s Blue Ridge. We partnered with Kroger to bring Blue Ridge Savings Time to key feeder markets such as Raleigh, Richmond and Greensboro, delivering massive impressions on a limited budget.
207M207+ million people
Equidistant between New York and Atlanta, our office is centrally located to all major cities in the eastern United States.
Two-thirds of the U.S. population is within a day’s drive of Roanoke, Virginia.
From Virginia Tech’s first $1 billion campaign to transformational capital campaigns which have literally changed the cultural arts landscape of our region — Shaftman Performance Hall, The Taubman Museum of Art, Center in the Square, The Grandin Theatre and many more — Access has helped orchestrate capital campaigns for scores of clients with amazing cumulative results quickly approaching $2 billion.
Access wins awards. And not just awards for pretty pictures. We win awards for results-driven, goal-oriented and documented campaigns that move the needle for clients. Along the way, we have been honored with nearly 500 awards for creative and PR excellence…and counting.
The very first client Access ever won was a hospital. That relationship grew and today Access is one of the most respected healthcare marketing specialists in the region. Many firms can claim expertise in making healthcare ads and filming nice TV spots — Access can certainly do those as well. Where we stand apart is in our demonstrated success working with large healthcare providers like HCA and LifePoint to offer in-depth thought leadership. This combines public relations, research and communications plans into brand strategies that help steer integrated delivery systems toward success. This service, which we call Panoptic Branding, is exclusive to Access and is a process that has helped hospital systems across the country manage growth, acquisitions and mergers.
HCA Capital Division (Reston Hospital Center, Frankfort Regional Medical Center) LewisGale Regional Health System (LewisGale Medical Center, LewisGale Hospital Alleghany, LewisGale Hospital Montgomery, LewisGale Hospital Pulaski), LifePoint Hospitals, Clinch Valley Medical Center, Culpeper Regional Hospital, Community Memorial Healthcenter
PRAccess Integrated Public Relations And Content Marketing
Fast-paced, results-oriented PR for the digital age. At Access, we take a holistic approach to public relations by determining our clients’ needs, and developing a mix of traditional and digital public relations strategies customized to meet their goals.
Our number one priority is moving the needle for brands, by creating awareness and tying it back to the business in the form of increased web traffic, lead generation and sales impact.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. Access only recently started entering the Tellys and this year alone we won five.
Our cool, creative and 17,000 sf workspace is a 1929 car dealership which formerly housed Blue Ridge Motors, a Buick dealer and Double Cola’s regional bottling facility. It has been featured in HOW Magazine, Virginia Business Magazine, Valley Business FRONT Magazine and on the website, This Ain’t No Disco (it’s where we work).